Gran Turismo Becomes First Platinum Sponsor In The History Of The Broadmoor Pikes Peak International Hill Climb

Monday, Nov. 10 2014

Gran Turismo

COLORADO SPRINGS, COLO. – When drivers and riders take the green flag for 93rd Running of The Broadmoor Pikes Peak International Hill Climb on June 28, 2015 they will be doing so with a new and exciting Platinum Sponsor of the event in Gran Turismo.

The long-term partnership will see the event officially retitled as The Broadmoor Pikes Peak International Hill Climb Brought to you by Gran Turismo.  Gran Turismo has become the first Platinum Sponsor in the Race to the Clouds’ history as it nears its 100th Anniversary in 2016.

“The Pikes Peak International Hill Climb is an event I’ve followed since my childhood,” stated Kazunori Yamauchi, creator of the Gran Turismo franchise.  “We’re thrilled to become a part of one of the most historic and prestigious motorsports events in the world.  Pikes Peak is such a unique race, there’s truly nothing that it can be compared to.”

The Gran Turismo series, created by Polyphony Digital Inc., is one of the most successful video game franchises of all time and has sold over 72 million units worldwide since being introduced to the market in 1997.  Over 300,000 unique users connect with the series daily and have participated in logging more than 3 billion online races totaling over 45 billion online miles.

“We are beyond excited to have developed a relationship with Gran Turismo and couldn’t have asked for a better organization to become partners with,” Tom Osborne, Chairman of the Board of The Broadmoor PPIHC, explained.  “Yamauchi-san is such an incredibly talented and well respected individual: to have him put the name of the brand he has built from the ground up on our race is a true honor.”


About the Pikes Peak International Hill Climb 

Founded by Spencer Penrose in 1916, the PPIHC is the second oldest motor race in the Western Hemisphere and is one of the few races in the world that encompasses nearly all forms of motorsports in a one day event.  Every year vehicles ranging from motorcycles, ATVs, sidecars, Big Rigs and 1,500hp purpose built Pikes Peak racers take on America’s Mountain on the last Sunday of June.  In addition to the celebration of the events 100th Anniversary in 2016, the PPIHC will hold its 100th Running tentatively on June 26, 2022.  The PPIHC was not held in 1917-’18, and from 1942-’45 because of the first and second World Wars.


About Polyphony Digital Inc.

Polyphony Digital Inc. is a subsidiary of Sony Computer Entertainment Inc., and is a software developer entity.  Originally a development group within Sony Computer Entertainment, the creators of Gran Turismo established Polyphony Digital Inc. in 1998.

Gran Turismo is SCE Worldwide Studios’ most successful series in its history.  Gran Turismo excels at providing all the thrills and danger of motor racing while driving the kinds of cars most people can only dream of.  This combination of racing game and car simulation has topped the charts on every single PlayStation® platform.


About The Broadmoor

Founded by Spencer Penrose in 1918, The Broadmoor is the longest consecutive winner of the Forbes Five Star and AAA Five Diamond awards for excellence.  Situated at the gateway to the Colorado Rocky Mountains in Colorado Springs, the total resort encompasses 5,000 acres, with rooms, suites and cabins, three championship golf courses, a Forbes Five Star spa, salon and fitness center, nationally recognized tennis staff and program, 26 retail boutiques and 19 restaurants, cafes and lounges including Colorado’s only Forbes Five Star restaurant, Penrose Room.  The new “Broadmoor Wilderness Experience” encompasses The Broadmoor’s Ranch at Emerald Valley and Cloud Camp, as well as Seven Falls and The Broadmoor Fishing Camp (both opening in 2015). Colorado Springs is serviced with non-stop flights from 11 US cities via Alaska Airlines, Allegiant, American, Delta and United.  With connections to worldwide destinations, Denver International Airport hosts more than 1,600 national and international flights daily.

Tickets for The Broadmoor Pikes Peak International Hill Climb will be available online at on January 1, 2015.

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